Along with tracking stocks by functional category (i.e. applications, content/media, merchandising), we’re in the process of selecting companies to track by vertical. Regular readers of 2i will know that we pay particular attention to the eHealth, eGov, and eLearning industries. One eHealth company we will be tracking is BioClinica, which announced on May 5 that it signed an agreement to acquire eTrials Worldwide, Inc.

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Filed Under Deal of the Week, Merger & Acquisitions

You don’t have to be a techie to understand that Social Media is all the rage today.  Social Media is not exactly brand new, but it is still grappling with issues of value creation, business models, communication platforms, etc.  And while companies and “experts” are trying to sort these issues out, it is pretty clear that a handful of companies like Facebook, MySpace, Linked-In, Twitter and a few others have established a dominant and almost ubiquitous position in the arenas they serve. 

But what about niche segments like healthcare? Are there still opportunities for companies out there?  You bet.  This week Intangible Insights brings to you a podcast of Joel Selzer, Co-Founder and CEO of Ozmosis, a social network that enables verified, U.S. licensed physicians to exchange medical knowledge. Joel shares his thoughts on some of our standard topics at 2i, including business models, monetization, valuation, and intangible attributes, such as the trust factor. Even during the idea stage of Ozmosis, Joel and his team were well aware how important “building trust” would be to their community and brand. Ozmosis’s tagline is “The Physician’s Trusted Network”.  (See our related blog “A Unit of Trust is Worth How Much These Days?”). 

You can listen to the podcast in its entirety or in four parts that track the summary below. The podcast is on the next tab over and you can also download and listen to the podcast here.

Following are a few highlights:

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Filed Under Business Valuation, Intangible Assets, Internet Company, Internet Trends & Drivers

You know times are tough when there is more than just the occasional article discussing intellectual property issues. We think IP is cool, exciting stuff but it’s not a big seller of newspapers and magazines. (Ironically, these are the folks that should consider selling IP to supplement their obsolete business model.) Bloomberg and Bank Systems Technology each published interesting articles on the subject today.

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Filed Under Intangible Asset Valuation, Intangible Assets, Intellectual Property, Recession