One theme dominated last night’s panel discussion at the DC Social Media Club event ‘Engaging the Health World Through Social Media.’ Trust  . . . with a capital T. Trust that your health data won’t be shared without your permission. Trust that online health information is true and accurate. Trust that any online counsel you receive comes from a real doctor or at least someone qualified to give the advice. Trust that the online health community you join is really populated by people who are who they claim to be. On it went.

It’s all completely valid. How can you trust online health information when Google pushes data to you based on a search engine optimization algorithm rather than medical information?

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