The Pew Research Center published its Sixth Annual The State of the News Media report yesterday, and it’s not looking good for traditional media companies. Here are just a few recent obituaries:
- CNET NEWS, “From bad to worse: The state of the media in 2009″
- TIME, “The State of the Media: Not Good”
- Reuters UK, “The State of the news media? Not so hot”
- PRWeek, “Pew Study: Media facing continue ad crisis”
- BNET Media, “Study: News Business Suffered a Stroke, but Then… “
And of course, our strong favorite from Followthemedia.com, “Oh Pew”.
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You don’t have to be a techie to understand that Social Media is all the rage today. Social Media is not exactly brand new, but it is still grappling with issues of value creation, business models, communication platforms, etc. And while companies and “experts” are trying to sort these issues out, it is pretty clear that a handful of companies like Facebook, MySpace, Linked-In, Twitter and a few others have established a dominant and almost ubiquitous position in the arenas they serve.
But what about niche segments like healthcare? Are there still opportunities for companies out there? You bet. This week Intangible Insights brings to you a podcast of Joel Selzer, Co-Founder and CEO of Ozmosis, a social network that enables verified, U.S. licensed physicians to exchange medical knowledge. Joel shares his thoughts on some of our standard topics at 2i, including business models, monetization, valuation, and intangible attributes, such as the trust factor. Even during the idea stage of Ozmosis, Joel and his team were well aware how important “building trust” would be to their community and brand. Ozmosis’s tagline is “The Physician’s Trusted Network”. (See our related blog “A Unit of Trust is Worth How Much These Days?”).
You can listen to the podcast in its entirety or in four parts that track the summary below. The podcast is on the next tab over and you can also download and listen to the podcast here.
Following are a few highlights:
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