Following our blog last week tracking two articles discussing IP in the recession, I happened across Michael Moberly’s and JongPil Cheon’s article Use Intangible Assets to Weather the Financial Crisis (you may need to sign up for the trial subscription to download the PDF). The article provides a good theoretical overview on the importance of, and how to identify, intangible assets. Mr. Moberly is a long-time educater, practitioner and advocate of the strategic importance of intangible assets. I’m a regular reader of Mr. Moberly’s Business IP and Intangible Asset Report and Blog, where he discusses other important aspects of intangible assets from a strategic perspective.
